E-Commerce Manager

The E-Commerce Manager is responsible for overseeing and managing the company’s online sales platforms and ensuring the smooth operation of all e-commerce activities. This role focuses on driving online revenue growth, improving customer experience, optimizing product listings, and managing digital marketing strategies. The E-Commerce Manager will work closely with marketing, operations, and product teams to enhance online performance and achieve business objectives.

1. E-Commerce Strategy & Sales Growth

• Develop and implement strategies to drive online sales and revenue growth.
• Manage and optimize the company’s e-commerce website and online marketplaces.
• Monitor industry trends and competitor activities to identify new opportunities.

2. Website & Platform Management

• Oversee day-to-day operations of the online store.
• Ensure product listings, pricing, and inventory are accurate and updated.
• Coordinate with technical teams to maintain website functionality and performance.

3. Digital Marketing & Promotions

• Plan and execute digital marketing campaigns including SEO, SEM, email marketing, and social media promotions.
• Manage online advertising campaigns and promotional offers.
• Work with marketing teams to improve brand visibility and traffic.

4. Product Listing & Merchandising

• Optimize product pages with high-quality descriptions, images, and keywords.
• Implement effective merchandising strategies to improve conversions.
• Ensure consistency across all online sales channels.

5. Customer Experience Management

• Improve the online shopping experience and customer journey.
• Monitor customer feedback, reviews, and queries.
• Coordinate with customer support teams to resolve issues promptly.

6. Data Analysis & Reporting

• Track key performance metrics such as traffic, conversion rate, and sales performance.
• Analyze customer behavior and sales trends to optimize strategies.
• Prepare regular reports and provide insights for management.

7. Order & Operations Coordination

• Work with logistics and inventory teams to ensure timely order fulfilment.
• Monitor stock availability and coordinate restocking.
• Ensure smooth integration between the e-commerce platform and backend systems.

• Bachelor’s degree in Business, Marketing, E-Commerce, or a related field.
• 3–5 years of experience in e-commerce management or digital marketing.
• Strong knowledge of e-commerce platforms (Shopify, Magento, WooCommerce, etc.).
• Experience with digital marketing tools and analytics platforms.
• Strong analytical, organizational, and problem-solving skills.
• Excellent communication and team coordination abilities.

• Experience managing online marketplaces (Amazon, Flipkart, etc.).
• Knowledge of SEO, Google Analytics, and paid advertising.
• Basic understanding of UI/UX and website optimization.
• Experience with CRM and marketing automation tools.