Digital Marketing Executive

The Marketing Executive at Digifabb is responsible for planning, executing, and optimizing marketing strategies to increase brand awareness, generate leads, and support business growth. This role involves both digital and offline marketing activities, coordination with internal teams, and performance tracking to improve campaign effectiveness.

1. Marketing Strategy & Campaign Execution

• Assist in developing and implementing marketing plans and campaigns.
• Execute digital and offline marketing initiatives to promote Digifabb services.
• Support lead generation and brand-building activities.

2. Digital Marketing

• Manage and execute campaigns across social media platforms, Google Ads, and email marketing..
• Optimize campaigns for better reach, engagement, and conversions.
• Work on SEO strategies to improve website visibility.

3. Content & Social Media Management

• Create and schedule engaging content for social media platforms.
• Coordinate with designers for creatives and marketing materials.
• Monitor social media trends and competitor activities.

4. Lead Generation & CRM Management

• Generate and manage leads through various marketing channels.
• Maintain and update CRM systems with accurate data.
• Coordinate with the sales team for lead follow-ups.

5. Brand Promotion & Events

• Assist in organizing promotional activities, events, and campaigns.
• Ensure brand consistency across all marketing materials.
• Coordinate with vendors and partners for marketing activities.

6. Performance Tracking & Reporting

• Track campaign performance using analytics tools.
• Prepare reports on KPIs such as leads, conversions, and engagement.
• Suggest improvements based on data insights.

• Bachelor’s degree in marketing, Business, or related field.
• 1–3 years of experience in marketing or digital marketing.
• Basic knowledge of SEO, social media, and paid ads.
• Familiarity with tools like Google Analytics, Meta Ads Manager, etc.
• Strong communication and creative thinking skills.
• Ability to multitask and meet deadlines.

• Experience in agency or service-based marketing.
• Knowledge of content creation tools (Canva, etc.).
• Understanding of branding and campaign strategy.
• Experience with CRM tools and email marketing platforms.